Digital Marketing

Thought Leadership Foundations: 5 Steps to Build a Brand of Authority

Thought Leadership Foundations: 5 Steps to Build a Brand of Authority

 

What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets, reach 10k YouTube subscribers and increase their social influence scores to quickly become the go to thought leader of their niche.

We’ve all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every other social network known to digital man and woman.

The truth is that you can not become a thought leader overnight.  The answer is not the perfect social shiny object, social network or tweet that goes viral.

Becoming a thought  leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience.

I’ve seen loads of businesses and people promoting their own personal brand spending months or even years of time trying to become “thought leaders” yet they have no real business. In reality they are helping almost nobody as they are too focused on becoming “influential” vs actually helping a real business or person.

Take a listen to the 155th episode of the Social Zoom Factor podcast for an overview of what it means to be a thought leader as well as 5 steps to help you build a plan to establish yourself and your brand as a thought leader.

This episode is part of a new “in a nutshell” mini-series of the Social Zoom Factor podcast to do a deep dive on many concepts, strategies and tactics important to understand if you want to be successful in the online world and with digital marketing.

Be sure to subscribe to the entire series on iTunesStitcher, Spotify or SoundCloud!

In this 15 minute podcast you will learn: 

  • Definition of thought leadership
  • Why thought leadership is based upon serving the top needs of your audience and clients
  • Why you can not establish thought leadership overnight or in 140 characters
  • How to build thought leadership
  • 5 steps to get you started in building thought leadership
  • Who can be a thought leader
  • Why thought leadership is important for B2B and B2C organizations and brands
  • Benefits of establishing thought leadership
  • What thought leadership is not
  • Why a content marketing strategy and framework is at the core of establishing thought leadership

Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help! 

Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.

You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!

Need help honing in your branding strategy, architecture, message platform, online presence,  or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business and build thought leadership in your niche or industry? Our agency, Marketing Nutz can help you build, launch and  optimize your digital and social brand presence to achieve your goals. Give us a shout and let’s get to work!

How to Subscribe to Social Zoom Factor Podcast 

 

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