Digital Marketing

What is content marketing? 9 Brafton experts weigh in [Video]

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The Oxford Dictionary defines “content marketing” like this:

“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

I can’t exactly argue with that definition, but as a content marketer myself, I have to say – there’s so much more to it than this.

Where’s the mention of in-depth research, to make sure your online material is relevant to target audiences? Speaking of which, where’s the mention of target audiences?

Or what about podcasts, custom graphics or your website (arguably the most important resource for content marketing)?

We asked a few Braftonites for their own definitions of “content marketing,” and the answers have quite a range. Check it out:

Here’s one thing I like about Oxford’s definition, though:

“… does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

This is so accurate – starting conversations and building trust are such important aspects of content marketing. So, let’s chat: What does it mean to you? Let us know in the comments below.

By the way – we have a very thorough guide on this very topic. Check it out here:

Download the eBook: What is content marketing?

Molly Ploe

Molly Ploe is a Marketing Specialist at Brafton. When she’s not writing, she spends her time reading, going on walks and drizzling honey onto ice cream.