As we navigate these unprecedented times, we’re proud to work with brands that are stepping up to help by making donations, partnering with nonprofit organizations, and shifting their production lines to manufacture urgently needed materials. Kudos to some of our partners who are going above and beyond to lend a hand. Check back for more as we keep updating the list.
- Hanes and Champion: HanesBrands Inc. is retrofitting some of its facilities to make medical masks urgently needed in the U.S. to fight coronavirus. #InThisTogether
- Bumble: Going beyond matching up couples, this dating app is now matching small businesses with monetary support. Until April 5th, small business owners can submit a request to receive up to $5k in monetary support from Bumble. To apply, head to the Bumble app and match with the Bumble Community Grants profile from any mode.
- Ritz: Favorite cracker brand Ritz is donating 5 million meals to Feeding America and is inviting the world to join in and support the organization’s important work.
- Pernod Ricard: The New York-based North American division of Pernod Ricard SA, the $35 billion French spirits empire behind Absolut vodka and Jameson Irish whiskey, began to retool the corporation’s distilleries on March 16th for something the country is in dire need of—industrial quantities of hand sanitizer.
- Jameson: The Irish whiskey brand has pledged to donate $500,000 to the nonprofit United States Bartenders’ Guild to support on-trade members affected by coronavirus.
- Burberry: The London-based luxury brand will fast-track the delivery of over 100,000 surgical masks to the UK National Health Service, for use by medical staff, and will retool its Yorkshire factory to make non-surgical gowns and masks. Burberry will also fund University of Oxford research and will donate to charities helping tackle food poverty across the UK.
- Hudson Bay Company (Saks, Lord & Taylor): Hudson’s Bay Foundation will donate $1 million Canadian to Food Banks Canada and Kids Help Phone, split evenly between the two charities.
- Samuel Adams: Sam Adams has teamed up with The Greg Hill Foundation to provide immediate support for bar and restaurant workers impacted by the Covid-19 closures.
- 7-Eleven, Inc: 7-Eleven has donated 1 million masks to the Federal Emergency Management Agency (FEMA) to aid the medical community who are tirelessly battling the coronavirus pandemic.
Amid the uncertainty of what the coming weeks or months may hold, giving back to the world becomes even more consequential. In a time of need like this, businesses can play a vital role in keeping society moving forward and optimistic. Check out more of our thoughts on what brands can be doing to contribute going forward.