Digital Marketing

Weekly Roundup: A handful of businesses and a whole lotta health care supplies

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Forget leather jackets and sunglasses – scrubs and lab coats are now badass, and pediatricians are the new punk rockers.

In all seriousness, the doctors, nurses and medical volunteers on the frontlines deserve every iota of praise being heaped on them, times 10.

But first, they need supplies – and lots of them. That’s where this week’s good samaritans come into play.

You may remember them from their “Ask how, ask now, ask Sherwin Williams” jingles from the ‘90s. But before all of this all over, you’ll remember Sherwin Williams for its contributions to health care workers in a crisis.

The Ohio-based paint company recently began manufacturing hand sanitizer at select plants, adding to its already long and growing list of contributions. Sherwin-Williams has also donated more than 250,000 masks, gloves and lab coats, and has provided coatings to companies that make ventilators, oxygen tanks and hospital bed frames.

This week, McDonalds donated 750,000 N95 masks to health care workers in Chicago, and another 250,000 to the state of Illinois, garnering personal thanks from Mayor Lori Lightfoot and Governor JB Pritzker.

“I want to thank McDonald’s Corporation for heeding the call to donate supplies and helping us protect workers with the highest exposure to this virus. We are thankful and proud to have a hometown hero like McDonald’s as our partner during this time,” Mayor Lightfoot said.

Governor Pritzker offered these words of gratitude: “We’re grateful to companies like McDonald’s, based in Chicago, for stepping up and mobilizing its global resources to locate 250,000 additional N-95 medical-grade masks, which will be distributed to those who need it most in Illinois.”

Despite being one of the hardest hit industries, hotels all over the country have stepped up to offer the only thing they currently have an abundance of: vacant rooms.

Collectively, hospitality companies have made more than 3.3 million rooms available to health care workers battling COVID-19 on the front lines.

There are literally too many specific brands to credit here. So far, more than 15,000 hotels have signed up for Hospitality for Hope. The AHLA-organized initiative connects emergency health care workers with hotels that have offered to provide temporary housing to those fighting COVID-19. You can learn more about Hospitality for Hope here.

It goes without saying that many of the businesses offering their resources to health care workers in this time of crisis will never have an article written about them.

If you’re among them, we invite you to share your story in the comments below.

And for whatever it’s worth, thank you, thank you, thank you from all of us at Brafton.