Digital Marketing

How To Check Content Performance Metrics On Google Analytics

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, I’m Stacey, Content Marketing Executive at Koozai. And today I’m going to show you how you can quickly check your content’s performance metrics using Google Analytics. So the first thing you want to do is log into your Google Analytics account and make sure that the correct account is selected in the top left hand corner. Usually this will either be the main account over site or website data. Then you need to navigate to behavior, site content and all pages. This one will show you some key metrics for each page on your site, including page views, average time on page, et cetera. And these are all presented along here. You can now either drill down into specific time ranges to find out which pages performed the best or you can look for stats of individual pages, perhaps blog posts or specific landing pages. Navigate up here to do the date range, so you can choose from different date ranges here, or select a custom one. We’re going to choose the last 30 days. Once you’re happy with your date range, click apply. And this will load the data specific for the time that you’ve chosen. If you want to look at a specific page, copy the URL, pop it into the search bar here. What you want to do is remove everything before the first forward slash as well, so that you don’t get incorrect data and hit enter. So Google Analytics will now show you all the same key metrics for that particular page against the time range that you selected. So you can see that here. You can use this data to explore which pages are performing the best, alongside identifying any pages, which aren’t doing so well. You may choose to focus on different metrics for different page types, or just use the data to get a general overview of your content’s performance.