Digital Marketing

7 Reasons Why You Need Custom Videos on Your Website

Attracting and engaging customers has always been important for businesses, but with things going online, your patrons have more options than ever before. Hence, there’s a need to outperform your competition. While obviously, your offerings have to stand out either in terms of usability, creativity, or simply economics, your finesse must be made apparent the first time your customers visit your website.

What Does Adding Custom Videos Have To Offer?

A pinch of creativity can go a long way into developing trust in your customers’ minds. It shows you’re willing to do something more — go the extra mile just to improve their experience. And including a custom video to your website does just that, and much more. Let’s find out how.

1. Accelerates Message Delivery

Video is perhaps the most efficient channel among all digital marketing promotions to grab your viewers’ attention.

It is always a safe bet when it comes to sharing information. You have the freedom to create infographics, introduce animations, voice-overs, DIY tutorials or simple textual points that highlight the content of your article. You can use it to demonstrate solutions for problems your customers might face or the features and benefits of your product.

While you can always experiment and decide what to show in your videos and how relevant you want to keep it with the website content, the whole point is to accelerate message delivery and make it more digestible.

2. Increases Your Reach

Custom videos work the same way as blogs – when you share them via social media platforms, your reach explodes. Videos go viral more often than written content and images and sharing these videos with your social network allows your visitors to share the same with their network and so on. Posting and sharing these videos via YouTube is also a great idea, and it gives you an additional platform to promote your content.

Again, sharing the video on social media is key here, given that it really boosts your reach and plays a huge role in deciding how it’s being perceived by the audience. If you succeed in creating an excellent video with a strong CTA, you’ll soon witness a significant uptick in your web traffic.

3. Better SEO Rankings

Regardless of whether it’s a press release, a blog, or in this case, a custom video — search engines prioritize new content. Every time you post something new, you’ll see a spike in your traffic and given how easy to consume videos are, they’re your best chance to improve your marketing approach.

But that’s not all. According to Forrester, video results are 50x more likely to be organically ranked in Google than text-based results. You can further utilize this opportunity and use targeted keywords in your tags, description and titles for better SEO.

4. Better Audience Engagement

Using custom videos is the best way to bring more visitors to your website, but just as importantly, it keeps them focused on the message you’re trying to deliver. That’s to say, you not only get improved search engine ranks but also get your visitors to spend more time on your website and be exposed to the value you’re offering.

You can achieve through videos what you can never achieve through written content — show what you really do, instead of just talking about it. This is certainly an advantage, given how people tend to remember visual cues.

5. Solidifies Bonds with Your Visitors

It is extremely important that your customers trust you if you expect to make any sales. And that requires you to establish a bond with your customers and prospects and connecting with them at a human level. For that effect, you can create videos featuring testimonials, interviews, behind-the-scenes — something that shows what your company is about and what you do. It’s your chance to boast about your dynamic company culture.

You can also create videos for product demos, mission statement delivery, etc. This is all the more relevant for software products, given that even today many individuals hesitate in paying for software. According to a survey, 79% of consumers are persuaded to buy an app or piece of software after watching a video from that brand.

6. Makes You Stand Out

There’s cut-throat competition in every sector and while it may not be possible every time to be unique in final delivery, your marketing approach can surely be. To that effect, putting custom videos on your website is a great way to demonstrate your creativity and your vision.

Simply representing your company’s values through a video will give you an edge over your competition, regardless of whether your industrial sector is specialized or highly commoditized. All the goals you had in mind while developing your website come into effect the moment you host a video in that same spirit.

7. Builds Company Character

Is your company stylish and professional or easygoing and fun? Creating a video demonstrating that is the only practical way to truly segregate your user-base. Imagine how commercials of high-end luxury car companies are different from budget mainstream ones.

A video will set the scene to show if your company is a top-grade corporation or offers a more homely experience to your employees and customers. It can be tempting to go overboard with creativity, but it’s imperative to note that the main aim of a video on your website is to build and maintain trust. All that goes a long way to build company character.

Final Thoughts

All in all, if you want to boost your website traffic and leave a lasting impression on your customers, you must include custom videos on your website. Use it as a differentiating factor to drive your message to your users and narrate a story that will be remembered.

Congratulations! If you’re still here, it means you are serious about incorporating video in your marketing plan. It’s a smart move. It’s an even smarter move to leverage professional video marketing services for this venture so that you can solely focus on your core product.

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By Amit Kothiyal

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently, he is working in a stellar digital marketing company TIS India Business Consultants Pvt Ltd. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on LinkedIn and Twitter to share his experiences with similar kind of professionals across the globe.